Will Martins, a Brazilian Music Composer, Music Producer, and one of Radium’s secret weapons, placed an original cue on the latest Kia Motors Commercial: Features Film.
“Inspired by noir thrillers from Hollywood’s golden age, The Features Film follows the story of a young man with a heart of gold who got mixed up with the wrong crowd, eventually becoming a getaway driver for the mob. Unfolding over the course of one night, the hero enlists 8 Kia models – Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento – to help him break free from the seedy underworld and turn his life around”. – Usman Ansari (CarSpiritPk)
Partnering with the AD Agency David and Goliath and Wolf AT The Door, Radium helped the story arc to become more captivating and intense, really bringing a full cinematic experience under 6 minutes.
Russell Wager, Director of Marketing Operations at Kia Motors America explains:
“We’ll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming. With many automakers offering the same or similar vehicle options, The Features Film is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content.”